Specialized in Guerilla Marketing and Guerilla Media

May 9, 2008

Street Teams - Let Them Smell…Nothing

Three Cities Discover Freshaire’s Odorless Paint

People in San Francisco, Seattle and Atlanta were delighted and amazed by Freshaire’s revolutionary concept: odorless paint. The paint is the first of its kind to contain no VOCs, and can actually help preserve the quality of the air in your home. Wearing “You Won’t Miss What’s Missing” shirts, GoMODELS took to the streets of the three cities, and over several days handed out the odorless paint samples, as well as postcards.

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May 7, 2008

Bar Media – GoCOASTERS Get “Tossed” Around

Tossible Digits Come to New York City

Always stuck giving out your cell number, then regretting it later? Why not try a tossable digit? In promotion of the phone number that you can just throw away when you’re done with it, Tossable Digits GoCOASTERS were distributed at hip venues in the Meatpacking, Midtown, and Soho neighborhoods of New York City. What’s a better place than a city bar for a colorful GoCOASTER advertising a free trial for tossable phone number? There really is no better place!

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April 30, 2008

Street Teams – Hancock GoSTENCILS Leave Their Mark in Five Major Cities

Pedestrians Are Left Wondering: Who is Hancock?

In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…

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April 24, 2008

Street Teams – Suzuki Asks Californians to “Reclaim Your Dudeness”

GoMODELS Get Decked Out for 2008 Superbike Challenge

If you want to promote something as cool as the 2008 Suzuki Superbike Challenge properly, you get yourself some GoMODELS, deck them out in full-on racing gear (helmet too!), and place them in the busiest areas in Los Angeles and San Diego. Honestly, that’s just how it’s done! Passersby at various high-traffic locations in the two cities got all the information they needed about the event in Fontana, CA; as well as some tips on how to reclaim their ‘dudeness,’ because who doesn’t want to be a dude?

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April 20, 2008

Street Teams – GoMODELS Keep Chicago Nice and Hydrated

The New York Institute of Finance Schools Chicago

To spread the enthusiasm of the fall semester at the New York Institute of Finance, GoMODELS were all over Union Square Station in Chicago. The Street Teams handed out information on how to enroll in classes for the fall semester, as well as free branded water bottles courtesy of the New York Institute of Finance. All day, between Adam and Jackson streets, pedestrians were delighted to receive the free bottled water, and to hear all about the great courses offered at the school.

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April 15, 2008

Street Teams – GoModels Invade Washington DC

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

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April 10, 2008

Bar Media – Hirshhorn Museum GoCOASTERS Hit Washington DC Bars

Hirshhorn Museum Adds Color to DC Bars

What’s spring without a little color? The Smithsonian’s Hirshhorn Museum and Sculpture Garden came to GoGORILLA to do a little self-promotion via Bar Media. The Hirshhorn, a national platform for modern and contemporary art, inundated Washington DC’s most popular bars with colorful drink coasters that featured art from such contemporary artists as Wolfgang Tillmans, Linn Meyers, iona rozeal brown, and Kota Ezawa. The creative coasters complemented beverages all over the nation’s capital quite well, taking spiffy to a new level!

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March 18, 2008

Street Teams - GoMODELS and ING Brighten Morning Commutes

ING and Wall Street Journal Collaborate for Free Newspapers for New Yorkers

Wearing bright orange ING jackets, GoMODELS greeted New York City morning commuters with smiles and free Wall Street Journal papers. Street teams were placed in mid-town neighborhoods to catch people on their way to work and brighten their day with ING’s signature color.

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March 11, 2008

Street Teams - Wall Street Journal Gets Fitted by Ermenegildo Zegna

Zegna Newspaper Wrappers Hit New York

Ermenegildo Zegna teamed up with Wall Street Journal to promote the world-renowned men’s fashion line with slick newspaper wrappers. With GoMODELS strategically placed in high-traffic locations in New York City, morning commuters were excited about the free newspaper and artful Zegna exterior. The Italian line, known for both extremes: couture and sport, definitely made an impact with its advertisement just in time for the Zegna Global Store opening on 5th Avenue.

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March 10, 2008

GoMONEY – AHF Pharmacy Spreads Awareness

West Hollywood Gets the Message About Responsibility in the Form GoMONEY

In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.

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Recent Campaigns

May 9, 2008

Three Cities Discover Freshaire’s Odorless Paint

May 7, 2008

Tossible Digits Come to New York City

April 30, 2008

Pedestrians Are Left Wondering: Who is Hancock?

April 24, 2008

GoMODELS Get Decked Out for 2008 Superbike Challenge

April 20, 2008

The New York Institute of Finance Schools Chicago

April 15, 2008

DC Tourism Shows Both Visitors and Residents Some Fun

April 10, 2008

Hirshhorn Museum Adds Color to DC Bars

March 18, 2008

ING and Wall Street Journal Collaborate for Free Newspapers for New Yorkers

March 11, 2008

Zegna Newspaper Wrappers Hit New York

March 10, 2008

West Hollywood Gets the Message About Responsibility in the Form GoMONEY

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