Video Projection to boost Baltimore Tourism

When Visit Baltimore needed to boost tourism to the Charm City, they enlisted the help of the most trusted guerrilla marketing company: GoGORILLA Media! In late February 2020, the CIAA tournament took place in Charlotte, before moving its conference tournament to Baltimore starting in 2021. With an influx of visitors in town for the tournament, the Visit Baltimore tourism board wanted to spread the word about the 2021 move, while also highlighting all that Baltimore has to offer. To do so, GoGORILLA ran a multi day video projection promotion, including an LED video truck running a customized route around the Spectrum Center, Convention Center, and Epicentre during the day, as well as guerrilla-style video projections to light up the night sky, targeting multiple Uptown locations over the course of the campaign. These tactics successfully promoted Baltimore as a vacation destination as well as the future home of the CIAA tournament, garnering thousands of impressions. A slam dunk of a promotion!