You-Got-This.org uses Multiple Gorilla Media Tactics to Get the Word Out
You-Got-This.org is urging drug users to consider taking the HIV Prevention medication PrEP. The advertising strategy is to combine 3 distinct gorilla media vehicles into 1 gorilla campaign, with the goal being to bombard the target audience with the campaign message.
1) Bar Coasters,
2) Lost-Dog Style Posters, and