You-Got-This.org uses Multiple Gorilla Media Tactics to Get the Word Out

You-Got-This.org is  urging drug users to consider taking the HIV Prevention medication PrEP.  The advertising strategy is to combine 3 distinct gorilla media vehicles into 1 gorilla campaign, with the goal being to bombard the target audience with the campaign message.

Media Tactics:

1) Bar Coasters, 

2) Lost-Dog Style Posters, and 

3) Wild-Stickering.

Bar Coasters

Lost Dog Posters

Wildstickers