Human Rights Campaign Activates at Pride!

 
 

The civil rights organization Human Rights Campaign enlisted the help of GoGORILLA Media to obtain thousands of sign-ups to receive the organization's newsletter and text alerts. Teams of GoMODELS used iPads to enroll people on the streets of New York City throughout the week leading up to WorldPride|Stonewall50, with the largest push and a total of 18 street team members working during the WorldPride March, which took place on Sunday, June 30th. Every signee received a glittery rainbow pride sticker or an HRC sticker in exchange for their enrollment to join a force of more than 3 million members and supporters nationwide, all working together to ensure LGBTQ people of their basic equal rights, to be open, honest and safe at home, at work and in the community.

Christoffer Delsinger