Sidewalk Decals Sell Real Estate

Serhant hired GoGORILLA to plaster the New York City sidewalks with outdoor decals touting the "20 reasons NYC is the greatest city in the world." These fun and funny decals sparked a conversation among New Yorkers, with thousands of in-person impressions per decal per day, as well as garnering over 25,000 likes and comments on Serhant's Instagram Reel and posts.