Videotrucks Promote the MTV Video Music Awards

When MTV was looking for a flashy and eye-catching way to promote the MTV Video Music Awards, they turned to the most trusted name in guerrilla marketing: GoGORILLA Media! GoGORILLA deployed a fleet of four full-color video trucks to patrol the streets of New York and New Jersey to provide passersby the tune-in information for that night's program. While trucks dominated eyeballs in Times Square and outside Penn Station, another truck circled the Lincoln Tunnel entrances, and the fourth truck was stationed in front of the sold-out, celebrity-filled awards show at the Prudential Center in Newark, NJ. And now the Moonman for guerilla marketing company of the year goes to...GoGorilla Media, for their video trucks to promote the VMA's!