Nail File Advertising

When Housing Works needed to spread the word about PrEP for Women throughout the New York City area, they turned to the most powerful alternative media distribution machine: GoGORILLA. A staggering number of branded nail files advertising PrEP for Women were distributed to salons throughout the five boroughs, for use during manicures and as a free gift for each customer to take home. Utilizing data prepared by the HIV Epidemiology and Field Services Program, with data reported to the NYC Department of Health and Mental Hygiene, GoGORILLA strategically targeted nail salons in zip codes with the highest rate of new infections among cisgender and transgender women.