CANDID PROMOTES TEETH STRAIGHTENING WITH WILDPOSTING

In response to the now infamous claim that "New York is Dead", Candid took to the streets to promote positivity and smiles in NYC while also promoting their clear, at-home teeth aligners. To do so, Candid placed bright, eye-catching Wildposters throughout NYC, directing curious viewers to a website where they could submit a message describing what makes them smile about NYC, which would then be displayed on one of NYC's most iconic institutions: taxicabs.