WILDPOSTING CAMPAIGN FOR NOVEL RELEASE

GoGorilla Media had the honor to help such an eye opening novel: To Paradise by Hanya Yanagihara. It is a completely immersive and downright extraordinary story of men and women, lovers and friends, grandparents and grandchildren, that spans three different time periods (1893, 1993, 2093) as each grapple with relationships, family legacies, fame and fortune, and the fate of America.
The marketing tactic used for the campaign was WILDPOSTING - eye catching groups of posters on the streets of New York City. More photos can be seen HERE.