Broadway Goes Guerrilla: A Wonderful World Hits NYC with Wildposting

Broadway’s newest musical, A Wonderful World, is making a big splash in New York City – and it's not just on the stage! In an exciting twist, the production is embracing guerrilla marketing with a wildposting (or wheatpasting) campaign across the city. This bold, urban strategy brings a bit of Broadway magic to the streets, with eye-catching posters popping up in unexpected locations all around NYC.

The posters feature vibrant artwork inspired by the musical, which tells the story of the legendary Louis Armstrong and his journey through the transformative power of music. The guerrilla campaign, which sees these posters being plastered to various walls are sparking curiosity among passersby and turning the city into a dynamic, temporary art gallery.

Wildposting has long been a popular tool for brands, but it’s a particularly fitting choice for A Wonderful World. With its rich cultural history and immersive storytelling, the show has deep roots in the very streets where these posters appear. The campaign is generating buzz and building anticipation, inviting both theater lovers and casual city-goers to explore the magic of this new musical.

See more photos HERE.