WE DIDN'T START THE FIRE!

Crock-Pot decided to fight back against being blamed for Jack Pearson's death in the long-awaited "This Is Us" Feb 5th episode. Crock-Pot hired GoGORILLA to insert 15 mock "protesters" in the Today Show background while Mandy Moore was being interviewed about the show. Protesters waved signs with the hashtag #CrockPotIsInnocent, and they also wore branded shirts and beanies.  After a Herculean effort by the GoGORILLA Team, the entire stunt took only 2 days to plan organize and execute, including printing of T-Shirts and Beanies, as well as hand-lettered signage! 

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Christoffer Delsinger