Brewing Up Change: Coffee Sleeves Campaign for Nucor

In a city known for its vibrant coffee culture, we decided to stir things up with a guerrilla marketing campaign that highlights our commitment to sustainability. Our team hit the streets of Austin, delivering Nucor-branded coffee sleeves to local cafes, and spreading the word about the power of recycled steel.

These eye-catching sleeves aren’t just designed to keep your hands cool; they carry an important message. Each one showcases the benefits of using recycled steel in everyday products, emphasizing how choosing recycled materials can significantly reduce environmental impact. By partnering with local baristas, we turned each cup of coffee into a conversation starter about sustainability.

See more photos HERE.