Street Smart: Clever Sidewalk Decal Campaign for Otra Eyewear

Otra Eyewear brought a playful attitude to the LA streets with a sidewalk decal campaign that was nearly impossible to ignore. The decals kept things simple but bold: a clean design, a QR code, and a cheeky line that read, “I look great sitting on your face.” We printed them in three different sizes and dropped them in busy hotspots all over the city. It was a fun way to drive traffic to Otra’s website and to promote their vast collection of frames!

See more Sidewalk Decal photos HERE.