PBS BRINGS TV TO THE BARS WITH A BRANDED BAR COASTER CAMPAIGN

PBS took a creative approach to promoting their channel through guerrilla marketing by distributing custom-branded bar coasters across Rhode Island. These coasters, featuring the quote “It’s all intriguing, and it happens right here”, were placed in local bars and restaurants, reaching a thirsty audience while they enjoyed their time in Rhode Island establishments. This subtle yet effective tactic not only kept the PBS brand top-of-mind but also encouraged conversations and curiosity about their programming, blending media and local culture in a way that felt both organic and engaging.

See more photos HERE.