Raising Awareness One Sip at a Time: Bar Coasters in Rhode Island

In an innovative approach to public health awareness, Prevent Overdose Rhode Island launched a guerrilla marketing campaign that is as creative as it is impactful. By distributing branded bar coasters to local bars across Rhode Island, the organization sparked essential conversations about opioid overdose prevention in an unexpected yet highly effective setting.

The coasters featured striking vital information about overdose prevention resources, including a QR code to scan to see tips for recognizing the signs of an overdose. By placing this important messaging in social settings where people gather, Prevent Overdose RI is engaging the community in a dialogue that often goes unspoken.

Bars are natural gathering spots, making them perfect venues for outreach. Patrons can enjoy their drinks while absorbing critical information that could potentially save lives. The initiative not only promotes awareness but also encourages a sense of collective responsibility among community members.

See more photos HERE.