INTERNATIONAL SIDEWALK DECAL CAMPAIGN

In an era where digital presence is key, the Reverse Pathogen Band has taken a bold step to bridge the gap between music and the streets. Recently, they launched an eye-catching marketing campaign across major cities including New York City, Chicago, Los Angeles, Melbourne, Sydney, and London. By placing vibrant sidewalk decals featuring their logo and a QR code, they’ve created an interactive experience that invites passersby to discover their latest music.

The choice of sidewalk decals is particularly genius; it transforms ordinary urban spaces into a canvas for creativity, drawing in curious pedestrians and music lovers alike. Each decal acts as a gateway to their sound, with the QR code leading directly to streaming platforms and exclusive content. These are also a die-cut shape, cut around the words to their logo. This is abnormal compared to your regular square, rectangle, or circular decal — GoGorilla Media is able to make your decal any shape or size you wish!

The campaign's impact has been felt not just in the number of streams, but in the conversations it’s sparked around the band. Fans are sharing their experiences on social media, posting photos of the decals, and spreading the word organically. By embracing this guerrilla marketing strategy, Reverse Pathogen is not only promoting their new music but also establishing a deeper connection with their audience.

See NEW YORK CITY photos: HERE
See CHICAGO photos: HERE
See LOS ANGELES photos: HERE
See LONDON, UK photos: HERE
See SYDNEY, AUSTRALIA photos: HERE
See MELBOURNE, AUSTRALIA photos: HERE