Sierra Club makes waves With a multi-tactic Ad campaign for Route Zero

Sierra Club took to the streets of Lansing and Mason, Michigan to promote their “Route Zero” initiative. To promote a clean and equitable transportation system, we printed sidewalk decals, street posters and high-up posters, and placed them in high-traffic hot spots around Lansing and Mason, being sure to leave no areas uncovered.

High-up posters differ from your average street poster. High-up posters have a longer track record of staying in the public eye. Placed out of reach, these posters catch eyes in the most unconventional places.

See more Street Poster & High-Up Poster photos HERE.
See more Sidewalk Decal photos HERE.