AMPLIFYING VOICES: URGE PLANS 2 TACTIC CAMPAIGN IN ATLANTA

In a bold move to raise awareness about the dangers of abortion bans, URGE (Unite for Reproductive & Gender Equity) has taken to the streets of Atlanta with an eye-catching guerrilla marketing campaign. Through moving sidewalk decals and striking wildposting (wheatpasting), the organization aimed to spark crucial conversations about reproductive rights and the urgent need for access to safe abortion services.

As pedestrians traverse the bustling streets, they were greeted with thought-provoking messages that challenge the stigma surrounding abortion and highlight the real-world implications of restrictive laws. These artistic installations are not just eye candy; they serve as a call to action, encouraging individuals to engage with the issue and advocate for change.

By utilizing unconventional marketing strategies, URGE effectively captured the attention of the community. Each decal and poster serves as a reminder that access to reproductive healthcare is a fundamental right, and the repercussions of abortion bans can be devastating—especially for marginalized communities.

In a time when reproductive rights are under constant threat, URGE’s campaign stands as a powerful testament to the importance of visibility and activism. As these messages were spread throughout Atlanta, they aimed to ignite discussions that lead to meaningful action, ensuring that everyone understood the high stakes involved in the fight for reproductive justice. For more info, go to URGE.org.

For more Wildposting photos, click HERE.
For more Sidewalk Decal photos, click HERE.