EXPERIENTIAL MARKETING: person to person tactics
Experiential tactics are live people interacting with your target audience on the street and at select events. Live and in-person, mano-a-mano, eye-to-eye, one-on-one; theres no better way to share the spirit of your brand. Look beyond teams in tees to discover a vast cast of characters from which to create your very own theater of the street: musicians and poets, models and impersonators, characters and performers. From fun and friendly to lively and frenzied, with the right kind of people, you can surround your brand with any feeling you like, and design any kind of encounter. The stage is set, the scene is yours to create.