GUERRILLA MARKETING & MEDIA
IN NEW YORK CITY
New York gets your brand noticed when GoGORILLA Media reaches customers at a time and place they aren't expecting a marketing message. We offer street media, person-to-person and venue-based guerrilla marketing, from wildposting and sidewalk decals to coffee sleeves, bar coasters, sticky notes and street teams.
Where we work in New York
Manhattan • Brooklyn • Queens • The Bronx • West Village • West Chelsea • South of Hudson Yards • The Seaport
High-traffic spots: theater districts for Broadway and Off-Broadway shows, cafes and bars across Manhattan and Brooklyn, and streets around your venue. Picnic at Hanging Rock posters went up within a 1-mile radius of the Greenwich House Theater, and Nestseekers placed sidewalk decals in west Chelsea for its SoHY condos.
Why guerrilla marketing works in NYC
Surprise. Reaching people when they aren't expecting a message creates openness and a powerful first impression.
Direct. Venue-based advertising puts your product DIRECTLY in front of your target audience.
Memorable. The impressions we create aren't fleeting.
Shareable. Unique events inspire people to share content on social media and give you photos and video for future marketing.
How it works
1. Strategy. We pick the media mix and venues that fit your objectives, massively plastered or surgically precise.
2. Creative. Choose one tactic or combine several, like the Seaport's 40 wildposting locations a week for 6 weeks.
3. Launch. Our upbeat teams execute on the street and in venues.
4. Report. You get a full photo album of your campaign.
Our track record
GoGORILLA Media has a 33-year history, with more than 25,000 campaigns in more than 50 markets. For over 10 years New York City has relied on us to maintain a network of predominantly gay and lesbian bars and venues across the five boroughs for its free condom distribution, with weekly restocking visits. Our motto: brains plus boldness equals breakthrough.
New York guerrilla marketing FAQ
What tactics can I run in NYC?
Street teams, video trucks, bar coasters, wildposting, sidewalk decals and stencils, coffee sleeves, video projection, sticky notes, street posters and many more.
Do you work with Broadway and theater shows?
Yes. We've promoted Two Strangers with coffee sleeves in 16 cafes across Manhattan and Brooklyn and Picnic at Hanging Rock with street posters in the West Village.
Can you target one neighborhood?
Yes. Madewell flooded Brooklyn with sidewalk stencils, and Nestseekers placed sidewalk decals in west Chelsea.
Do you work with city agencies?
Yes. We've run campaigns for the NYC Department of Health and the Department of Consumer and Worker Protection.
Can I combine tactics?
Yes. Most of our NYC campaigns mix media to reach people more than once.
How big is GoGORILLA?
33 years, more than 25,000 campaigns and more than 50 markets.
Ready to go guerrilla in NYC?
BOOK A TIME WITH THE TOP GORILLA
Or email info@gogorillamedia.com
Your Guerrilla Gorilla™