POLITICAL CAMPAIGNS
Amnesty Tackles Child Detention
Amnesty International is making the people in Florida aware of the detained children that are placed in facilities in the State. Video Trucks circled high traffic streets in Miami and Orlando and Sidewalk Decals rounded out the effort.
Street Posters for Amnesty International
In preparation for a human rights rally held in our nation's capital on Saturday, January 11th, 2020, Amnesty International enlisted the help of GoGORILLA Media to spread the word about a prisoner being held without charge at Guantanamo Bay. Bright orange posters were placed on utility poles lining the sidewalks throughout Washington D.C., including around the White House, where the rally took place, as well as near the Washington Monument, and the Capitol. The street posters informed viewers that Toffiq al-Bihani has remained imprisoned indefinitely, without trial, despite being cleared for transfer in 2010, and encouraged passersby to take action to call on our nation's leaders to close Guantanamo Bay. In addition, GoGORILLA provided poster removal services a few days after the rally took place.
"STOP THE SPREAD" ANTI-COVID CAMPAIGN HITS MIAMI
Miami launches a Video Truck info campaign to help reduce the spread of Covid-19. GoGORILLA's video truck fleet circled high traffic neighborhoods of Miami over the Labor Day weekend urging people to wear masks and keep a safe distance.
Peta Sidewalk Campaign
Summer is in full swing and PETA has launched 2 new media campaigns using GoGORILLA's Sidewalk Decals:
1) Go Vegan: to promote the vegan lifestyle, and
2) Paw Savers: to caution dog owners about taking their pets onto scorching hot sidewalks.
For a relatively modest media budget, PETA was able to attract millions of eyeballs for this campaign!
Life-Sized Sidewalk Decals Bring Realism
The Wheeler Mission of Indianapolis has set out to help the homeless, with these life-sized, non-slip sidewalk decals asking for donations. The first wave of decals has gone down all over Indianapolis to a great reception from the public.
Amnesty Deploys Video Trucks to get around Subway Ban
The Washington DC Metro refused to run the new ad campaign by Amnesty International because it was "too political".
Amnesty called GoGORILLA and developed a Video Truck campaign in Washington DC to get around the ban and get the message out to politicians and consumers alike.
Watch the video to see for yourself!
Amnesty International in DC
Amnesty International launched this campaign in Washington DC to put pressure on lawmakers to close the detention center at Guantanamo Bay Cuba. These images were spread throughout DC on sidewalks and poster boards so that the target audience would have a hard time missing it.
Amnesty Target the UN and Journalists
Amnesty wanted to tell the world about the evil deeds of Myanmar's Military Chief Min Aung Hlaing. What better place to reach the world than this year's UN General Assembly, attended by all the major world leaders and press. GoGORILLA and Amnesty settled on two guerrilla media vehicles, Sidewalk Decals and Video Trucks.
XXL Sidewalk Decals Impress in Indianapolis
GoGORILLA Media took on the task to advertise Wheeler Mission’s 125th Anniversary as well as the expansion of the Center for Women and Children. These life-sized sidewalk decals stopped people in their tracks, disrupting the usual morning walk to work, afternoon errand run, or routine evening stroll, to call attention to the dire circumstances of homeless women and children sleeping on the streets.
Human Rights Campaign Activates at Pride!
The civil rights organization Human Rights Campaign enlisted the help of GoGORILLA Media to obtain thousands of sign-ups to receive the organization's newsletter and text alerts. Teams of GoMODELS used iPads to enroll people on the streets of New York City throughout the week leading up to World Pride/Stonewall 50, with the largest push and a total of 18 street team members working during the World Pride March, which took place on Sunday, June 30th. Every signee received a glittery rainbow pride sticker or an HRC sticker in exchange for their enrollment to join a force of more than 3 million members and supporters nationwide, all working together to ensure LGBTQ people of their basic equal rights, to be open, honest and safe at home, at work and in the community.
RELATION PAC VIDEO TRUCK FOR GEORGIA RUN-OFFS
The democratic Political Action Committee Relation pushed the message that a vote for Warnock/Ossoff in the January 5th run-offs will lead to stimulus checks of $1,200 to everyone in Georgia, with GoGORILLA Media Video Trucks.
2020 Census Video Truck - Pontiac, MI
To encourage self-responses to the 2020 Census, The Government looked to guerrilla media giant GoGORILLA to spread the word in Pontiac, MI. On April 1, an LED video truck was utilized to deliver messaging in both English and Spanish, reminding viewers that the census is for everyone/el censo es para todos and providing the web address for people to fill out their 2020 census and be counted online. The LED truck ran a route targeting major employers and shopping centers in the area for a period of 6 hours. This effort, along with other targeted ads to connect with hard to reach audiences throughout the state, led to Michigan ranking 5th in national self-responses with over 63% of residents utilizing self-reporting options.
City of Grand Rapids Bicycle Safety
To promote bicycle safety in the city of Grand Rapids, Michigan, they turned to GoGORILLA's distribution prowess for a bar coaster campaign. A total of 30 bars were selected for participation, targeting the craft beer drinking hipster demographic. Four different creatives were produced in order to convey a variety of safety tips and messages, such as "Leave 5 feet when passing bikes" and "Watch for bikes when turning right."
Environmental DefenSe Fund Climate Marches
Climate Week draws global attention each year as the time and place for the world to showcase amazing climate action and discuss how to do more. For their part, the Environmental Defense Fund called upon GoGORILLA Media to hit the streets to obtain sign-ups for the organizations' mailing list, to further engage people to take action throughout the year. On September 20th, 2019, which was dubbed "Climate Change Day", teams of ten GoMODELS each simultaneously hit the streets of NYC in lower Manhattan and the Halifax Mall in Raleigh, NC during the climate change marches. Using iPads equipped with offline data capture software to circumvent the overwhelmed cell phone data towers due to the enormous crowds, brand ambassadors offered marchers EDF bumper stickers or koozies in exchange for signing up. In NYC, teams started on Broadway and followed the march route down into Battery Park, where they continued to work for the lingering crowds. In Raleigh, when the rally turned into a march, the GoMODEL team marched with the activists and continued to engage anyone they came across. As the march wrapped up, the canvassers collected more sign-ups by the North Carolina State Capitol, in the nearby Museum District, and on busy streets where offices were letting out for the day. In both markets, people were eager to sign up for the email list to receive climate- related news and alerts, and to help EDF make lasting change for Mother Nature.
Video Truck for Philadelphia Reform
For three days in mid-March, GoGORILLA Media got the word out about the Philly Reform Town Hall that was held at the Irvine Auditorium at the University of Pennsylvania on March 13th. On March 9th, 12th, and 13th, 2018, GoGORILLA Media had two trucks out and about in the city for six hours each, both sharing information about the event's time, location and purpose, "Bringing injustice to light". One truck focused its effort on Downtown Philadelphia, while the other focused on the high foot trafficked campuses of UPenn, Drexel, and Temple Universities.
Coasters for West Michigan Ridesharing
To promote their new ride-sharing program in Western Michigan, they enlisted GoGORILLAMedia to deliver bar coasters to local bars and restaurants to help spread the word. GoGORILLA Media distributed these GoCOASTERS to popular establishments in Grand Rapids, Lansing, Kalamazoo, and more. This made patrons aware of the new program available for immediate use.
Coasters for Michigan Forest Resources Division
To promote its forest and trees program the Michigan Forest Resources Division enlisted GoGORILLA Media's expertise in guerilla marketing to delivery 125,000 coasters to 50 bar/ restaurants in Michigan/Oakland/ Wayne & Macomb Counties. Each coaster had a unique quiz on them with a scannable QR code to find out your results. These were great to have at the local venues to make people aware of the good trees do for everyday life and how we benefit from them.
Door Hangers and Flyers for Covid Awareness
To promote the City of Charlotte's "Future 2040 Plan" Drive-in Community Meeting, they enlisted GoGORILLA to help spread the word. With a goal of increasing attendance to this COVID-safe and family friendly event, GoGORILLA distributors placed 5,000 door hangers on residences in specific zip codes throughout the city, as well as utilized a street team equipped with flyers in busy areas of Uptown, NoDa, Southend, for three days leading up to the event. On October 31st, residents of The Queen City drove into the Park Expo parking lot, watching the presentation from their cars and tuning in to the audio via radio, to hear the plan and provide Charlotte leaders with feedback.
Stencils for Land & Water Conservation Fund
To garner support and funding for the Land & Water Conservation Fund - a popular, bipartisan program to ensure that we all have access to the outdoors -Clean Water Action enlisted the help of GoGORILLA Media for placement of bright green #SaveLWCF sidewalk stencils in Washington, D.C. To reach commuters heading to the Department of the Interior, Capitol Hill, and the other government offices, GoGORILLA handpicked 20 prime locations to place the sidewalk stencils in areas with heavy foot traffic, so that elected officials would notice them while heading in to their office, while out on lunch, and during their evening commute.
New York City Condom Distribution
New York City wanted to place free condoms in predominantly gay and lesbian bars and venues in the City. Naturally they turned to GoGORILLA Media to establish and foster a large network of these venues, as well as to handle all the logistics and distribution of the branded condoms.
