2020 CENSUS VIDEO TRUCK - PONTIAC, MI

To encourage self-responses to the 2020 Census, The Government looked to guerrilla media giant GoGORILLA to spread the word in Pontiac, MI. On April 1, an LED video truck was utilized to deliver messaging in both English and Spanish, reminding viewers that the census is for everyone/el censo es para todos and providing the web address for people to fill out their 2020 census and be counted online. The LED truck ran a route targeting major employers and shopping centers in the area for a period of 6 hours. This effort, along with other targeted ads to connect with hard to reach audiences throughout the state, led to Michigan ranking 5th in national self-responses with over 63% of residents utilizing self-reporting options.