CITY OF GRAND RAPIDS BICYCLE SAFETY

To promote bicycle safety in the city of Grand Rapids, Michigan, they turned to GoGORILLA's distribution prowess for a bar coaster campaign. A total of 30 bars were selected for participation, targeting the craft beer drinking hipster demographic. Four different creatives were produced in order to convey a variety of safety tips and messages, such as "Leave 5 feet when passing bikes" and "Watch for bikes when turning right."