Projections allow for huge impression numbers in urban markets, particularly in nightlife districts and near major events.
Being so large and bright, projections offer:
Immediacy and spectacle: people will take notice.
Targeted capability: goes where your audience goes.
Projections are displayed on flat surfaces (usually the sides of buildings) in high-traffic locations and set up to project giant “billboards of light,” creating thousands of impressions throughout the evening. A projection is guaranteed to be the most visible element of the evening cityscape!