Denver Public Health & Environment Spreads 2 Tactic Campaign in Denver

In an innovative move to raise awareness about harm reduction, Denver Public Health & Environment (DPHE) has launched a guerrilla marketing campaign featuring eye-catching sidewalk decals and wall posters across key locations in Denver, Colorado. The campaign, which uses unexpected public spaces to share important messages, aims to spark conversations and reduce stigma around substance use while emphasizing safety, compassion, and community well-being.

The campaign's bold, graphic designs feature powerful messages about the importance of harm reduction strategies—such as safe usage, access to clean needles, and naloxone distribution to prevent overdose deaths. By placing the decals in high-traffic areas such as busy streets, public transit hubs, and near local venues, DPHE is meeting people where they are, making the message accessible to everyone from commuters to nightlife-goers.

With harm reduction often misunderstood or overlooked, this creative approach seeks to break through conventional health messaging. It reflects Denver's ongoing commitment to public health initiatives that prioritize the well-being of all residents, especially vulnerable populations. The guerrilla marketing effort not only raises awareness but also helps reduce the stigma surrounding substance use, promoting a safer, more supportive community.

See more Sidewalk Decal photos HERE.
See more Wall Poster photos HERE.