Broadway's 'Operation Mincemeat' Takes Over NYC with Wildposting
In a bold move that’s capturing the attention of theatergoers and passersby alike, the upcoming Broadway musical Operation Mincemeat has launched an eye-catching guerrilla marketing campaign that’s taking over the streets of New York City. These posters featured black and yellow designs with a fun quote from The Washington Post, turning the city into an unexpected canvas for this World War II-inspired musical.
Operation Mincemeat tells the story of one of the most ingenious espionage operations of the Second World War, where British intelligence used a dead body and fake documents to deceive the Nazis into changing their plans for an invasion. This unconventional approach is generating buzz not only for its creativity but also for its nod to the show’s themes of secrecy and covert operations. In a city that’s always alive with art and culture, Operation Mincemeat’s guerrilla marketing is giving Broadway a fresh, edgy twist.
See more photos HERE.